Smart TV scores over mobile devices for OTT content, finds survey

In terms of consumption patterns of those watching stre­a­ming TV, 41 per cent prefer OTT for movies and serials, 17 per cent prefer music

If you thought the majority of subscribers of over-the-top (OTT) and video on demand platforms watched most of their content on mobile devices, you would be mistaken. Smart TV or connected television (CTV), which enables streaming of content through the internet, is emerging as a popular alternative in metros and Tier-I cities across India.

A survey by Mediasmart and VTION (which analyses consumer data analytics) across metros and tier-I cities shows that 50 per cent of smart TV users prefer to watch streaming content on TV rather than on mobiles or tablets when they are at home. Thirty-six per cent