It has joined hands with Subway and a few aggregators to give out samples
After recently commencing indigenous production of its $ 1 billion Doritos brand of nachos in India, PepsiCo India is eyeing to grab the top spot in the coming years in this category.This brand of nachos, which is currently available across 55 countries was being imported into select six markets in India by PepsiCo since late 2015. However, after the company set up procurement lines for two particular varieties of corn from farmers in Bihar, it opted to roll out the product indigenously."We would love to grab a significant market share in the coming years and eventually be the category leader", the company's vice president of the snacks category, Jagrut Kotecha said while responding to a question asked by Business Standard. However, he did not give a definitive timeframe and a market share projection which the near $ 63 billion company is eyeing.PepsiCo's vice president of supply chain and operations, Niteen Pradhan claimed that the company has set-up India's largest production line ..
With 3 products in the space, PepsiCo has tied up with Subway for to let consumers sample them
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The 1.5-cent-per-ouce tax is currently imposed at the distributor level
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