Indian fragrance and flavour company Sacheerome is targeting a 30-40 per cent annual growth in the Middle East market as it deepens its footprint in the region, aiming to establish Dubai as its second home, Chief Perfumer and Managing Director Manoj Arora has said. Speaking to PTI on the sidelines of the Beautyworld Middle East Expo 2024, in which the company is showcasing its products, Arora said the company's expansion aligns with a global vision to lead in niche fragrance and flavour experiences by 2030. "We aim to become a global leader in unique fragrance and flavour experiences by 2030. We are eying a growth of 30-40 per cent year-on-year in the Middle East region," Arora said. "We have world-class R&D and robotic manufacturing in India, and establishing an R&D, Application, Evaluation Center, and Warehouse in Dubai will sharpen our ability to meet regional demands faster and more creatively, Arora said. "India's rich resources and lower operational costs give us a ...
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Body spray brand Layer'r Shot has apologised for its two controversial ad campaigns, which had last week triggered outrage over social media and other media platforms for "promoting gang rape culture". However, Layer'r Shot, owned by Gujarat-based Adjavis Venture, said the two advertisements were aired "only after due and mandatory approvals". "... we never intended to hurt anyone's sentiments or feelings or outrage any women's modesty or promote any sort of culture, as wrongly perceived by some," Layer'r Shot said in an instagram post on Monday. It further added: "However, we sincerely apologise for the advertisements that consequentially caused rage amongst individuals & several communities and beg their pardon." Layer'r Shot claimed that it had "voluntarily" informed all its media partners to stop the telecast/broadcasting of both the advertisements from June 4 with immediate effect. The statement comes two days after the Information & Broadcasting (I&B) ministry had on
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You can choose your perfume based on the type of fragrance, or how long the scent lasts; luxury perfumes are prices upwards of Rs 10,000, so take your time and make a discerning choice