Sportswear companies including Adidas, Nike, and Puma, have seen demand weaken as customers battling with inflation cut spending on non-essential goods
German sports brand Puma on Wednesday affirmed its association with India's star batter Virat Kohli. Rejecting the reports that Kohli is considering ending its 8-year-old deal as its brand ambassador, Puma India Managing Director Karthik Balagopalan said the association still continues. "PUMA's relationship with Virat Kohli is long-standing and continues," Balagopalan said. There were reports that the ace cricketer may end its association with Puma and may join Agilitas Sports as its brand ambassador. Agilitas Sports is an entrepreneurial venture started by Puma India's former Managing Director Abhishek Ganguly. Puma had signed Kohli as its brand ambassador in 2017, a deal considered to be around Rs 110 crore.
Puma, Decathlon, Adidas, Skechers, and Asics have registered growth in the range of 35 to 60% year-on-year since the financial year 2020-21 (FY21)
In the World Cup 2023, Shami has picked up 23 wickets in six matches, including three five-wicket hauls
Agilitas Sports, co-founded by former Puma India & South East Asia MD Abhishek Ganguly, on Thursday announced it will acquire Mochiko Shoes for an undisclosed amount. Agilitas Sports is a sportswear and Athleisure solutions platform while Mochiko is the country's largest sports footwear manufacturer. Mochiko's clientele includes leading international brands such as Adidas, Puma, New Balance, Skechers, Reebok, Asics, Crocs, Decathlon, Clarks and US Polo and is their manufacturing partner. "Mochiko's manufacturing capabilities, operational excellence and strategic partnerships with leading global giants, positions us to address the government's clarion call to 'Make in India', and to cater to the rising aspirations of an economic superpower, with the largest youth population," Agilitas Sports CEO & Co-Founder Abhishek Ganguly said. Earlier this year, Ganguly left Puma India along with its executive director for sales and operations Atul Bajaj and CFO Amit Prabhu and they founded
Agilitas Sports will be a solutions platform for sportswear and athleisure
Ganguly had been the MD of the company since 2014 and is leaving to pursue 'a career as an entrepreneur in his own venture'
The top two reasons for the low participation of kids are 'lack of time' and the need to 'focus on studies': PUMA-Nielsen sports survey
She joins 30-35 other brand ambassadors such as husband Virat Kohli, Kareena Kapoor Khan, Yuvraj Singh; will endorse brand's footwear, apparel and accessories, including select collections
The Sports Company had filed a petition against an order of the Punjab and Haryana High Court in which the court had refused to quash a criminal complaint against it for copyright infringement
German sports brand Puma on Tuesday said it has launched mobile shopping app in India to further enhance digital offerings for consumers and provide quicker access to its products.
How did Puma India manage strong top line growth in 2021 despite it being a challenging year?
Puma India, part of the global sportswear giant, has signed 15 Olympic-bound Indian athletes and three para athletes for the upcoming national and international tournaments. The move is part of the company's quest to "push boundaries and celebrate diversity in sports". The brand has signed legendary boxer MC Mary Kom, sprinter Dutee Chand, boxer Pooja Rani, track and field athlete Tejinder Singh, shooter Manu Bhaker, swimmer Srihari Nataraj, hockey players Rupinder Pal Singh, Harmanpreet Singh, Mandeep Singh, Gurjant Singh, Savita Punia, Sushila Chanu, Navneet Kaur, Navjot Kaur, Vandana Katariya, Gurjit Kaur and Udita Duhan. It has also tied up with para-athletes like shooter Avani Lekhara, table tennis champion Bhavina Patel and discus thrower Ekta Bhayan. Abhishek Ganguly, managing director at Puma India & Southeast Asia, said, "As a brand, we strongly believe that being unique is a great strength and our unwavering commitment to inclusivity in sports is testament to this.
Abhishek Ganguly, MD, Puma India and Southeast Asia, talks to Dhruv Munjal about the partnership, how the company has dealt with the pandemic, and why it continues to be the dominant force in India
A senior industry insider explained the whole sponsorship issue in these turbulent economic times
We don't want one to grow at the cost of the other, PUMA India MD tells Shubhomoy Sikdar
Opens its biggest India store in Bengaluru to give an experiential taste to buyers
The company said, all the stakeholders had also "aligned" that there was "need to raise awareness" among the owners about guidelines to preserve heritage properties.