Rasna

In a major relief for Rasna, the Gujarat High Court on Monday stayed the NCLT order directing the initiation of insolvency proceedings against the homegrown beverage brand.
Last week, the Ahmedabad bench of the National Company Law Tribunal (NCLT) directed initiation of the Corporate Insolvency Resolution Process (CIRP) against Rasna over a default of Rs 71.27 lakh and had appointed an interim resolution professional suspending the board.
The National Company Law Tribunal (NCLT) order was challenged by the promoters of Rasna Industries before the high court, which stayed the verdict till an appeal filed against it before the National Company Law Appellate Tribunal is listed.
"Considering the aforesaid, by way of ad-interim relief, the said order dated 01.09.2023 is directed not to be acted upon till the statutory appeal which is filed before the NCLAT is listed for hearing in the peculiar facts of the present case," an order passed by Justice V D Nanavati stated on Monday.
NCLT had

The case was referred to mediation. During the mediation process, Bharat Carrier did not appear before the mediator and, hence, mediation failed, Rasna said

This surge, from the 2018-2019 period, is set to come from semi-urban, rural areas

Areez Khambatta

He created affordable soft drink packs of Rasna in the 1970s as an alternative to soft drink products sold at high costs

Areez Pirojshaw Khambatta, the founding chairman of the popular drink Rasna, passed away in Ahmedabad due to a cardiac arrest, the company said on Monday.
The 85-year-old industrialist, who was suffering from a prolonged illness, passed away on November 19.
He is survived by his wife Persis, and children Piruz, Delna, and Ruzan, his daughter-in-law Binaisha, and grandkids Arzeen, Arzad, Avan, Areez, Firoza and Arnavaz.
Decades back, his father Phiroja Khambatta started a modest business which Areez took to being the largest concentrate manufacturer in the world, with a presence in over 60 countries.
He created affordable soft drink packs of Rasna in the 1970s as an alternative to soft drink products sold at high costs. It is sold at 1.8 million retail outlets in the country.
Rasna, which is now the world's largest gentle drink focus producer, still enjoys a high recall and the brand's "I love you Rasna" campaign of the 80s and 90s still resonates in the minds of people.
A pack of

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Manufacturers of instant fruit based concentrate Rasna has forayed into make sweet snacks segment with the launch of Rasna Vitos. The company also said it is looking to launch ethnic products specifically for European and US markets to boost exports.Piruz Khambatta, Chairman & MD, Rasna Pvt Ltd, said that the company is looking to launching ethnic products specifically for European and US markets as part of its export push. Theses products includes jal jeera and varieties of pickles of local taste. The company, which claims 80 per cent market share in powdered soft drinks segment, now exports to 53 countries in 5 continents.The company will also looking to enter the uncovered areas of African countries such as East Africa.For African countries, the company is in talks with local governments to participate in the subsidized or free food supply programmes of the many of the African governments, including Cuba.In Americas, the company would be further looking at Latin America and ...

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Rasna

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Rasna founder Areez Khambatta passes away at 85 due to cardiac arrest

Rasna founder Areez Khambatta suffers cardiac arrest, dies in Ahmedabad

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