Rural India accounts for about half of all consumption. This makes it imperative for companies wishing to establish a foothold in this market to understand the dynamics of the rural economy
An estimated 65 per cent of India's 1.3 billion population lives in rural areas
This, despite a 24% month-on-month drop, indicating scheme's continuing importance in providing livelihood to rural casual labourers during Covid-19 crisis
There will be more people in the north, but wealth will be in the south: good governance can manage such rifts, write T N Ninan
While the pandemic has destroyed livelihoods worldwide, leaving people without jobs, some of biggest hits are likely to be taken by families in countries like India that have few social safety nets
A buy call from CLSA acted as a key trigger
74% rural Indians satisfied with govt's setps fight pandemic, 78% happy with measures taken by their state govt, says Lokniti-CSDS study
A total of 25,371 respondents were interviewed between May 30 and July 16, 2020 during the exercise and all of them were main earners of their households, and thus primarily men
WhatsApp will also expand pilot projects with banking and other partners to cover financial services such as pensions and insurance
PM assures resumption of more economic activities; zone identification may be left to states
According to sources, Modi told the chief ministers that the biggest challenge for the country will be to ensure that the infection does not spread to rural India following relaxation in lockdown
Interacting with chief ministers of various states, Modi cautioned that the danger posed by the deadly virus is far from over and constant vigilance is of paramount importance.
According to the CSC data, Wi-Fi Choupal has more than 12 lakh registered subscribers who use this as a supplement to their mobile connection.
The people, reportedly rushing back after governments began shutting down major cities, may well be heading to regions more vulnerable to the pandemic
Loans have become an important line of business in north Bihar.
Nearly all FMCG companies like Marico, HUL, ITC and the rest have been indicating that the operating environment has been challenging, with drop in consumption, especially in rural areas
Banerjee also said that demand slowdown in the automobile sector also shows that people are lacking confidence in the economy.
The slump in consumption has hit the rural sector hard
Unlike earlier, the enrolment levels among girls overtook that of boys by a significant margin for 4-8-year-olds
What should the government do?