Page 5 - Skoda

With revamped portfolio in India, Skoda eyes 20% sales growth this year

It also expects Kodiaq SUV to bring in robust numbers during the year. The company had introduced the premium SUV in October 2017

Skoda puts growth plan in place, to invest Rs 152 billion in three years

When German auto major Volkswagen entered India in 2001 with Skoda it didn't matter that it was seen as a mid-market brand in Europe, commonly used as taxis. Here, it quickly built a reputation as an upmarket European badge with sturdy suspension, proven diesel engines, top-notch interiors and premium pricing. No serious competition in its price bracket made it a bridge to top of the shelf rides like Mercedes and BMW. Sales started slowly but surely with its peak coming in 2011 with 35,000 cars in annual sales. Then Volkswagen passenger cars entered India in 2009 just as Skoda's newly launched hatchback Fabia was boosting sales, and the story along with the parent company's focus, saw a sudden shift. Skoda's budgets were slashed and marketing resources thrown behind Volkswagen, and the Fabia hatchback which had started to gain traction and contributed to over 60 per cent of Skoda's annual sales, was discontinued altogether in 2013. Even the expansion of its dealership network slowed ..

Skoda awaits a ride with Tata Motors

The company believes there is a shift in consumer demand, more buyers could opt for Skoda in future

Skoda hits the middle ground

Czech auto brand revisits product and marketing strategy in a bid to position itself between mass market and what consumers consider expensive

Skoda launches new Rapid at Rs 8.3 lakh to take on Ciaz, Verna

Petrol run Rapid comes in 3 variants, priced up to Rs 11.36 lakh; diesel one is priced between Rs 9.48 lakh to Rs 12.67 lakh

Skoda recalls 539 units of Octavia sedan in India

Czech carmaker said the assessment of the locks will be done in 12 minutes only

Skoda to reboot India operations

Last year the company managed to increase sales by 2.4 per cent to 15,368 units however volumes went in a free fall in the first quarter ended June