Wipro Consumer Care and Lighting on Thursday announced the acquisition of Brahmins - a Kerala-based traditional vegetarian, spice mix and ready-to-cook brand - and it has also drawn up plans to launch its snacks brand targeting the southern market. The company will focus on the southern market and is in the process of launching its own brand in the fast-growing ready-to-eat and snacks segment, Wipro Consumer Care and Lighting and Managing Director Vineet Agrawal told PTI. He further said Wipro Consumer Care and Lighting would take the acquisition route for expanding in the spices segment. The company, part of Azim Premji-led Wipro Enterprises, forayed into the foods segment in December last year with the acquisition of the Nirapara brand. It is seeking to tap opportunities for growth in South India in the food space. "As of now, we would look at South India and the reason is, unlike North and West India, there is no organised player in South India in terms of snacks like Haldiram a
Medanta's stock hit a high of Rs 424.65 and a low of Rs 390.55 on the NSE, where Rs 2,000 crore worth of shares changed hands
As markets are regaining the traditional excitement this festive season after lacklustre sales during the COVID-19 pandemic, the trade of sweets and namkeen (snacks) in the current financial year is likely to reach an all-time high of Rs 1.25 lakh crore, says an industry body representative. During the Rakshabandhan festival last month, the trade of sweets and snacks witnessed a tremendous growth, Federation of Sweets and Namkeen Manufacturers director Firoz H Naqvi told PTI. "The demand of modak and other sweets has also increased in the ongoing Ganesh festival and this trend is expected to continue during the forthcoming Dussehra, Diwali and Holi festivals too, he said. The federation is an apex body of sweets and other snacks manufacturers. In view of the current trend in the market, the total trade of sweets and snacks during this financial year is likely to cross all previous figures and touch an all-time high of Rs 1.25 lakh crore, as the online sale and home delivery of thes
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