Sports Sponsorships

Apollo Tyres named Team India lead sponsor in ₹579 cr deal till 2028

Apollo Tyres becomes Team India's lead sponsor until March 2028 in a Rs 579 crore deal, marking its first major cricket sponsorship and replacing Dream11

BCCI hikes Indian cricket team jersey sponsorship rates after Dream11 exit

Sponsoring the Indian cricket team is set to get costlier with the BCCI raising the amount to Rs 3.5 crore per match for a bilateral series and Rs 1.5 crore for a game in a multilateral event. According to a report in Cricbuzz, these figures will apply in competitions sanctioned and organised by the ICC and Asian Cricket Council (ACC). Citing industry sources, the report added that these figures are slightly higher than the current rates of Rs 3.17 crore for bilateral games and Rs 1.12 crore for multilateral matches. The development comes in the wake of Dream11's exit as jersey sponsor, which was triggered by the government's Online Gaming Act, 2025. Following the government's recent Promotion and Regulation of Online Gaming Act, 2025, the BCCI promptly cancelled the contract of the Indian team's lead sponsor, Dream11. With this revision, which will come into effect only after the end of the upcoming Asia Cup, the BCCI could potentially earn over 400 crore rupees, though the final

BCCI targets ₹452 crore from Sponsorship after Dream11 exit amid gaming ban

BCCI seeks ₹452 crore from front-of-jersey sponsorship rights for 2025-28 after Dream11 ended its contract due to the government's ban on real money gaming

National Sports Day 2025: Date, theme, history, significance and more

On Aug 29, 2025, Major Dhyan Chand's birthday, India commemorates National Sports Day to honour sports icons and encourage physical fitness. "Sport to Promote Peaceful Societies" is the 2025 theme

Dream11 steps back as Team India's lead sponsor after new gaming bill

Dream11 withdraws as Team India's primary sponsor after the passage of the Promotion and Regulation of Online Gaming Bill, 2025, leaving BCCI in search of a new sponsor ahead of the Asia Cup

JioStar eyes 1 billion-viewer mark as IPL 2025 ad rates climb scoreboard

Experts say ad costs in the cash-rich league this year may be 20-30% higher

McDonald's becomes French soccer league's title sponsor for 3 seasons

McDonald's will become the title sponsor of the French league from July for the next three season, the league said on Thursday. The fast-food chain is succeeding Uber Eats as the title sponsor of Ligue 1. Financial details of the deal were not disclosed. According to L'Equipe newspaper, which did not specify its sources, McDonald's will pay 30 million euros per season ($33 million). The sports outlet said the food delivery service Uber Eats currently pays about 16 million euros ($17.5 million) per season. This partnership marks the coming together of two major institutions that are deeply rooted in the daily lives and collective imagination of the French people, the French league said. Through its national network of 1,560 restaurants, McDonald's will enable Ligue 1 to get even closer to its fans across the country.

Tata Group bags five-year IPL title sponsorship rights for $300 million

Backed by celebrity franchise owners and featuring the best players in international cricket, IPL has become the world's richest T20 tournament with an estimated brand value of $8.4 billion

Magicpin to invest up to Rs 100 cr on promotional offers during CWC 2023

Hyperlocal e-commerce firm magicpin on Saturday said it will invest up to Rs 100 crore in various promotional offers, including discounts on food orders, for the customers on the ONDC platform during the ongoing World Cup cricket tournament. The company will start its campaign 'Super Saver Match Days' from October 8 with the India versus Australia World Cup match on government-backed Open Network for Digital Commerce (ONDC). "We are pulling out all the stops for World Cup 2023 and are truly excited about the 'Super Saver Match Days' campaign. We plan to invest worth Rs 50 crore in various offers, including discounts to cricket fans on food delivery. We will scale it up to Rs 100 crore depending on the demand to make this event a feast for the fans," magicpin CEO and Co-founder Anshoo Sharma said. The e-commerce firm will offer up to Rs 175 discount for orders Rs 200 and above with free delivery. The company partners with retail shops and restaurants to make their products and servi

Cricket World Cup: ICC issues strict advisory, guidelines for sponsors

Industry experts have said that India is hosting the Cricket World Cup entirely for the first time and the cricket body (ICC) is likely to earn $120-150 million by way of sponsorship fees

Disney Star ropes in record number of sponsors ahead of ICC World Cup 2023

Ahead of the ICC World Cup 2023, Disney Star which has exclusive broadcast and media rights for linear and digital platforms, has roped in a record number of 26 sponsors and 500 advertisers so far, a top company official said on Wednesday. Several of these sponsors have opted for both TV and digital formats and some of them are sponsors only on TV or for digital, company's head for sports, Sanjog Gupta said. Disney Star is broadcasting all 48 matches of ICC Men's Cricket World Cup live on its TV channels and live streaming through its OTT platform Disney+ Hotstar. The company has custom-built packages for advertisers, which will serve their brand objectives. It is also giving a "big push" on the digital side this year, which allows advertisers to connect with specific audience cohorts. Moreover, the performance of the Indian team in the Asia Cup and the festive period, a time when there is a lot of buzz around consumers and spending in general from advertisers is coinciding with th

BCCI invites tenders for title sponsor rights for matches in India

From September to March, Mastercard was the main title sponsor for all international cricket matches played in India

Sports sponsorship: Cricket dominates but others are gaining, says report

Football, boxing, badminton, kho kho and kabaddi are finding sponsors too, finds GroupM report

Sport sponsorship rise to Rs 5,900 cr, cricket corners 85% of money: Report

Sponsorships bagged by sporting events and personalities more than doubled to Rs 5,907 crore in 2022, but cricket continues to corner a bulk of the money, a report said on Tuesday. Sports celebrities pocketed Rs 729 crore in 2022, which was a 20 per cent growth over the previous year, the report by media agency Groupm said, adding that Virat Kohli, M S Dhoni, Rohit Sharma, Sachin Tendulkar, Neeraj Chopra, and PV Sindhu are among the highest billing sportspersons. The overall spends on sports were pegged at Rs 14,000 crore by the agency, as against Rs 9,500 crore in the year-ago period. A report 'Sporting Nation 2023' highlighted "the unprecedented growth of sports sponsorship in India, with spends on-ground, team, and franchise rising by Rs 3,021 crore, a whopping 105 per cent growth from 2021, making the total sponsorship spends Rs 5,907 crore". It attributed the rise in overall spends in 2022 to a jump in the number of IPL matches, addition of two new teams in the popular cricket

Killer Jeans maker now jersey sponsor of Indian cricket team; MPL out

The cricket body, according to persons in the know, has asked Byju's to continue as the Team India jersey sponsor until March 31, 2023, after which it may announce a replacement

Three bizmen admit paying bribes for Tokyo Olympic Games sponsorship rights

A former chairman and two senior managers of Japanese major business suit retailer Aoki Holdings Inc. have admitted in court to having bribed to win sponsorship rights for the Tokyo Olympic Games

Nick Bollettieri, man who coached Agassi, Courier, Sharapova, passes away

In 2014 Bollettieri was inducted into the International Tennis Hall of Fame, and in 2015, he became the first white man to be inducted into the Black Tennis Hall of Fame

International Cricket Council announces BYJU'S as global partner until 2023

The International Cricket Council (ICC) on Monday announced BYJU'S, India's largest EdTech company as their global partner from 2021 to 2023.

US lawmakers press corporate sponsors to boycott Beijing Winter Olympics

A group of US lawmakers on Tuesday (local time) urged corporate sponsors to back out of the 2022 Beijing Olympics, over human rights violations in China's Xinjiang province.US Congressmen invited the representatives from domestic firms who sponsor the Olympics to a hearing to address how they could leverage their influence to insist on concrete human rights improvements in China.Senator Jeff Merkley, chair of the Congressional-Executive Commission on China (CECC), in his opening remarks said the hearing was not meant to attack or embarrass individual companies but rather to explore how key Olympic movement stakeholders, corporate stakeholders, could use their influence to ensure the Olympics live up to its values."Holding the 2022 Winter Olympics in China and allowing its authoritarian government to reap the rewards in its prestige and propaganda of hosting this globally-beloved event does not uphold the Olympic spirit," he said.Representative James McGovern said, "unless things ...

ICC inks three years sponsorship deal with online brokerage Upstox

Online brokerage Upstox, earlier known as RKSV Securities, on Thursday announced a three-year partnership with the International Cricket Council (ICC) for an undisclosed sum.