An easy-going atmosphere has allowed Mumbai Indians to flourish on the field, which, in turn, has contributed greatly to its fortunes off it
Small and big advertisers are making their presence felt this year far more than they did earlier, bringing a smile to the faces of the tournament's organisers and partners
Media planners say Vivo, Oppo and others will go all out on digital and TV, as IPL is only high-impact sports event from India this year. It also falls in festive season, which is key for phone brands
The meeting of the IPL Governing Council will review the yearly Rs 440 crore title sponsorship deal with Vivo among others
Media spends grew 15.8% from Rs 35.11 billion in 2016 to Rs 40.65 billion in 2017