According to scientists, whisky's smokiness, the smell of beets and lily of the valley perfume can be different depending on your genetic wiring
The market for single malts in India may be small but it's far from staid
Buyers of Jack Daniel's or Woodford Reserve whiskey can expect to see the price of a standard 700 ml bottle go up by about 10 per cent
It is gaining popularity as more Indians are travelling overseas and experiencing international drinking trends