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YouTube introduces Premium Lite subscription plan in India at ₹89 per month

YouTube has rolled out Premium Lite in India, offering ad-free video streaming across devices at Rs 89 per month as a cheaper option to its Premium subscription

YouTube tests emotion-based ads: How it may change the viewing experience

Reportedly, YouTube will use Gemini AI to strategically place advertisements within emotionally engaging content, targeting moments of heightened viewer attention

YouTube announces Community, 'Hyped' videos, and ads on paused screens

At Made on YouTube event, the video streaming platform from Google announced several new features for both viewers and creators

Finfluencer advertisement using govt logo by YouTube stirs a hornets' nest

Not an endorsement by the government, clarifies MoS Rajeev Chandrasekhar

YouTube to remove 'overlay ads' from April 6: How will it impact you?

Overlay ads appear at the bottom, or the top of the video as pop-up cards, and the viewers can remove them by clicking on the 'X' icon on the top

SC rejects plea seeking Rs 75 lakh compensation for ads on YouTube

The Supreme Court on Friday slapped a cost of Rs 25,000 on a petitioner who had sought compensation of Rs 75 lakh from Google India for the advertisements shown on YouTube which allegedly had explicit content. While dismissing the plea, the apex court termed as "atrocious" the petition filed by a Madhya Pradesh resident who claimed that due to the advertisements, his attention was diverted and he could not clear a competitive examination. Google-owned firm, YouTube, is a video hosting platform. "You want damages because you saw advertisements on internet and you say because of that your attention was diverted and you could not clear the exam?" a bench of Justices S K Kaul and A S Oka asked the petitioner, who was appearing in person. "It is one of the most atrocious petitions filed under Article 32 (of the Constitution)," the bench observed. "This kind of petitions are utter wastage of judicial time". The petitioner had also sought a ban on nudity on social media platforms. The b

Elon Musk slams YouTube, calls it 'a nonstop scam ad'; netizens agree

Tesla owner Elon Musk recently slammed video streaming platform 'YouTube' over unnecessary advertisements on their platform

YouTube paid $30 bn to creators, artists in last 3 years: CEO Wojcicki

YouTube has paid more than $30 billion to creators, artists, and media companies in the last three years, according to CEO Susan Wojcicki

Brands pull YouTube ads over images of children

Comments from hundreds of paedophiles were posted alongside the videos, which appeared to have been uploaded by the children themselves, according to a Times investigation