BS Marketing Initiative

Marketing in 2026 is not broken; the way we measure it is

New Delhi [India], April 29: I have spent more than a decade inside the Indian marketing industry. I have run campaigns for some of the country's most ambitious brands. I have sat in budget reviews where the CFO asked, "What did we actually get for that ₹20 crore?" and watched a room full of smart people go silent. I have seen performance dashboards that looked impressive and meant nothing. And I have spent the better part of the last two years building a platform specifically because I was tired of being part of the problem.

Hettich Expands Its Experiential Touchpoints in North India with the Launch of the Hettich Exclusive (HeX) Store at Ludhiana

Ludhiana (Punjab) [India], April 29: Hettich India, in its silver jubilee year is expanding its experiential presence in North India with the launch of its Hettich Exclusive (HeX) store in Ludhiana. The new store strengthens Hettich's network of experiential touchpoints, offering customers an immersive space to explore and engage with innovative German furniture fittings and magical solutions.

Bisleri International and Ministry of Earth Sciences Mark Earth Day 2026 with a Pan-India Pledge Drive Across 10 States and 3 Union Territories

New Delhi [India], April 29: On Earth Day 2026, Bisleri International Pvt. Ltd., in collaboration with the Ministry of Earth Sciences (MoES), Government of India, mobilized thousands of citizens across 10 States and 3 Union Territories in a powerful demonstration of collective environmental action. Under the theme "Our Power, Our Planet," the initiative brought together students, communities, and institutions to pledge their commitment to a cleaner, greener India.

Kochi to Host South India's Biggest Global Business Confluence: The Profit Tusker Summit 2026

Kochi (Kerala) [India], April 29: Widely recognized as India's acclaimed business conclave, the 3rd Profit Tusker Business Summit & Awards for Excellence is set to take place on June 6, 2026, at the Hotel Crowne Plaza in Kochi. This year's event, themed "Excellence Reimagined," serves as a strategic platform where regional potential meets global trade opportunities, uniting the high-level summit with the prestigious Profit Tusker National Awards.

India's Quality Leap: IFQM Leads CXO Study Mission to Japan with JUSE

Bengaluru (Karnataka) [India], April 29: The Indian Foundation for Quality Management (IFQM), a Section 8 not-for-profit company dedicated to embedding a world-class quality culture across India's manufacturing and services sectors, spearheaded a high-level industry delegation to Japan from April 20-24, 2026. Hosted by the Union of Japanese Scientists and Engineers (JUSE), the mission convened leading CXOs, and quality experts to benchmark Japan's globally renowned practices in Total Quality Management (TQM), TPS, TPM, and Kaizen, with exclusive gemba access to leading corporations including Meidoh Co. Ltd., Yaskawa Electric Corporation, and Komatsu Ltd. Delegates experienced the Toyota Production System, supplier quality ecosystems, robotics-driven smart factory transformation, and reliability frameworks in heavy machinery. Delegates gained firsthand insights into the Toyota Production System, robotics driven smart factory transformation, and frontline quality cultures that have ...

Sahajanand Medical Technologies Achieves ISO 50001 Certification, Among Early Adopters in India's Cardiovascular Device Manufacturing Sector

Mumbai (Maharashtra) [India], April 29: Sahajanand Medical Technologies (SMT) has successfully obtained the ISO 50001:2018 Energy Management System certification for its manufacturing facilities in Surat and Hyderabad. The certification recognizes SMT's approach to optimizing energy use, strengthening environmental stewardship, and embedding sustainability within its operational framework.

Tredence Brings Enterprise AI to Action with Google Cloud's Gemini-Powered Agentic Accelerators

Las Vegas (Nevada) [US]/ Bengaluru (Karnataka) [India], April 29: Tredence, the world's leading data science and AI solutions company, today announced the launch of its suite of Agentic AI accelerators, developed in close collaboration with Google Cloud and Tredence's global customer base. These ready-to-deploy accelerators are pre-built, industry-specific AI solutions that will help enterprises bypass lengthy development cycles, enabling them to rapidly deploy proven use cases, integrate with existing data and workflows, and move from experimentation to measurable business outcomes at scale. From data modernization to autonomous decision-making, Tredence and Google Cloud bring a full-stack approach to scaling Agentic AI in the enterprise.

RB Falcon Developers Strengthens Its Position as a Legally Trusted Gateway to Dholera Special Investment Region Investments

Ahmedabad (Gujarat) [India], April 29: As investor interest steadily grows around India's first planned greenfield smart city, Dholera, one Ahmedabad-based real estate firm is distinguishing itself through a legal-first, transparency-driven approach. RB Falcon Developers is increasingly being recognized as a structured and credible gateway for individuals and institutions seeking secure participation in the long-term growth story of Dholera.

Canara HSBC Life Insurance Closes FY26 with 19% WPI Growth; Gross Premium Crosses ₹10,000 Crore

New Delhi [India], April 29: The Board of Directors of Canara HSBC Life Insurance Company Limited approved the audited financial results for the full year ended March 31, 2026.

What Mythos Means for Security Readiness in the Enterprise

New Delhi [India], April 29: Enterprise cybersecurity is entering a phase where speed is becoming the defining variable. The volume of vulnerabilities has always been high, but the time between discovery and exploitation is compressing rapidly.