war started in the telecom
sector last year with the entry of Mukesh Ambani-controlled Reliance Jio
and its disruptive tariffs
seems to be in no mood to die down in a hurry. Sunil Bharti Mittal-led incumbent operator Bharti Airtel
has constantly been reworking to offer more data
to retain its market share and counter Jio's onslaught. Reliance Jio, meanwhile, has revised its old tariff plans
and introduced new ones to improve its average revenue per user (ARPU).
Rs 399 plan:
Under the new Rs 399, the company offers 1 GB data
per day for 84 days to Prime Subscribers.
The plan is similar to the Rs 309 one that the company offered under its Dhana Dhan offer.
Rs 349 plan:
Under Jio's Rs 349 plan, you get 20 GB data
for a period of over 56 days (almost 2 months). No data
has revised its previous Rs 309 and Rs 509 plans
announced under the Dhana Dhan offer. The plans
now offer 1 GB and 2 GB data per day, respectively, for a total benefit period of 56 days, against 84 days earlier -- the validity period of the plans
has been reduced for both.
Revised Premium plans
The Rs 999 plan will now provide 90 GB of data, against the previous cap of 60 GB. And the validity has been revised to 90 days from 60 days earlier. So, this plan now offers 30 GB additional data
for 30 more days.
The Rs 1,999 plan has been made valid for 120 days, and the data
cap from the previous limit of 125 GB has been raised to 155 GB.
The Rs 4,999 plan will now provide 380 GB data, a 30 GB increase from its previous limit of 350 GB over a period of 210 days.
The most premium Jio plan, priced at Rs 9,999, now provides 780 GB of data
over a period of 1 year and 25 days.
Airtel postpaid customers will now be able to roll over their unused mobile data
to the next month. This means that their mobile data
will never be wasted. The data
rollover feature will be applicable from August 1, 2017, onwards.
on the Airtel network can track their usage and data
through MyAirtel app. There is a cap of 200 GB on data
that the customer can take forward to the next billing cycle under the data
The information on rolled-over data
can also be acquired via SMS by sending ‘DATA
USE’ to 121
Family Plan for postpaid customers
Airtel postpaid customers no longer need to subscribe to different plans
for different family members. They can now buy one postpaid plan for their entire family and save up to 20 per cent on their mobile bills. Users can also pool and share their data
benefits across all connections.
The family plan allows members to get a single cumulative bill. Also, under the family plan, members can share internet data, track internet usage of each member and set limits on the usage. The plan also offers unlimited free voice calls among the members.
Airtel has become the first telecom
company to offer a digital smartphone protection suite, which covers smartphones against accidental and liquid damage. According to the company, if a customer’s device is accidentally damaged, Airtel arranges for a pick-up of the device, gets it repaired from an authorised service centre and delivers it back to the customer. Further, the damage protection is applicable for smartphones up to two years old.
The suite comes along with Norton Mobile Security, which includes anti-malware protection and an app advisor that flags privacy risk. The app allows customers to block spam calls, back up contacts to the cloud, and remotely lock the phone.
availing of the Airtel Secure service are eligible to get 2GB of cloud back-up space. A user can claim a maximum of two repairs with an Airtel Secure subscription by paying only Rs 49 a month.
Free National and International calls
Airtel postpaid customers can now enjoy unlimited incoming calls on national roaming and international roaming.
Free Airtel TV subscription
Postpaid customers will be offered content from Eros Now, HOOQ, Sony LIV, YouTube and Dailymotion for free on Airtel TV app.