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US-based technology giant Apple remained the most profitable brand in the fourth quarter of 2017-17, capturing 86 per cent of total handset market profits, according to a report by Counterpoint Research.
According to the report, Apple’s anniversary-edition smartphone iPhone X alone generated 35 per cent of the total handset industry profits. This is a significant landmark, as the model was available in the market for only two months during Q4 2017. The premium flagship smartphone with notch-based screen generated five times more profits than the combined profits of 600-plus Android original equipment manufacturers (OEMs) during Q4 2017.
Apple iPhones, including the
