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Campaign Logic: Putting a new face to Siyaram's

With its series of TV commercials, textile major tries to project itself as a trendsetter in linen

Ritwik Sharma 

Brand: Siyaram’s Budget: Rs 5-7 crore* Agency: Makani Creatives *Industry estimate Over the years, television commercials of blended fabric and garment manufacturer Siyaram Silk Mills have been laced with the familiar tagline of “Coming home to Siyaram’s”. In a just launched campaign, four short advertisements have shed the jingle while retaining the familiar tune at the end frames. Barely 15 seconds long each, the blink-and-miss ads are direct in their communication and attempt to project the company as a trendsetter in linen. The ads ...

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Campaign Logic: Putting a new face to Siyaram's

With its series of TV commercials, textile major tries to project itself as a trendsetter in linen

With its series of TV commercials, textile major tries to project itself as a trendsetter in linen Brand: Siyaram’s Budget: Rs 5-7 crore* Agency: Makani Creatives *Industry estimate Over the years, television commercials of blended fabric and garment manufacturer Siyaram Silk Mills have been laced with the familiar tagline of “Coming home to Siyaram’s”. In a just launched campaign, four short advertisements have shed the jingle while retaining the familiar tune at the end frames. Barely 15 seconds long each, the blink-and-miss ads are direct in their communication and attempt to project the company as a trendsetter in linen. The ads ... image
Business Standard
177 22

Campaign Logic: Putting a new face to Siyaram's

With its series of TV commercials, textile major tries to project itself as a trendsetter in linen

Brand: Siyaram’s Budget: Rs 5-7 crore* Agency: Makani Creatives *Industry estimate Over the years, television commercials of blended fabric and garment manufacturer Siyaram Silk Mills have been laced with the familiar tagline of “Coming home to Siyaram’s”. In a just launched campaign, four short advertisements have shed the jingle while retaining the familiar tune at the end frames. Barely 15 seconds long each, the blink-and-miss ads are direct in their communication and attempt to project the company as a trendsetter in linen. The ads ...

image
Business Standard
177 22