 "Vice-chairman N Srinivasan (in picture) and his marketing team have been meeting stockists and dealers to understand the impact of note ban and educate them on using digital modes for transactions")
India Cements Ltd is repositioning itself to meet modern-day requirements of the industry, with focus on market expansion, exports and specialty cements as key strategies based on its belief that the category has transformed from a commodity business into one driven by brand and quality.
With consolidation of capacity and intense competition in the marketplace, cost leadership is going to be the biggest differentiator, says company vice-chairman N Srinivasan. As one of the leading players, India Cements has to remain strong and efficient to enjoy a command over the market competition. Quality and consistency, along with differentiation are the points in
