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Mobile advertising market to bounce back between 2018 and 2019: Morden Chen

Interview with Morden Chen, General manager, APAC ad sales, Cheetah Mobile

Ritwik Sharma 

Brand advertising on mobile will reach the pinnacle as consumers shift their media viewing habit from TV to mobile devices, Morden Chen tells Ritwik Sharma. What are your observations on Indian companies and adoption of mobile advertising? Mobile advertising is still mainly driven by performance-based marketing with e-commerce being the biggest spender on user acquisition and revenue generation. However, growth for using mobile to run branding campaigns has been on the rise. We think that this portion of the revenue in 2017 would double that of 2016. With the ever-expanding ...

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