Online sales in festive month to cross Rs 20,000 crore: RedSeer

The aggressive push by telecom major Reliance Jio with its 4G data services has offered more people in smaller towns to come online to buy goods this year

India’s e-commerce firms may sell more than $3.3 billion, or Rs 20,000 crore, worth of goods during the one-month festive sale that ends around Diwali.

Since September 20, when the festive sales kicked off, e-commerce firms such as Amazon, Flipkart and Paytm Mall have lined up deals for smartphones and consumer appliances that have given a boost to online shopping this year. 

The last of such events would begin on October 14, taking the cumulative sales during the month to grow by 50 per cent over last year, said RedSeer Consulting, an agency that tracks e-commerce sales in the country. The firm