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Playboy goes off the beaten track with beer garden in Pune

To add froth to profits with Rs 50-cr investment over the next three years

Hrishikesh Joshi  |  Pune 

Hugh Hefner took the world by storm in 1953 by taking Marilyn Monroe on his iconic magazine’s centerfold. Cut to 2016, and his Playboy Enterprises is going to take Pune by storm. On Friday, the company announced the launch of a Playboy Beer Garden in the city. This is the first-of-its-kind venture of the company in the world. PB Lifestyle — the master and exclusive licence holder of Playboy in India — has invested Rs 5 crore to setting up the beer garden (from the German Biergarten). It will invest Rs 50 crore in the next three years to expand the ...

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Playboy goes off the beaten track with beer garden in Pune

To add froth to profits with Rs 50-cr investment over the next three years

To add froth to profits with Rs 50-cr investment over the next three years Hugh Hefner took the world by storm in 1953 by taking Marilyn Monroe on his iconic magazine’s centerfold. Cut to 2016, and his Playboy Enterprises is going to take Pune by storm. On Friday, the company announced the launch of a Playboy Beer Garden in the city. This is the first-of-its-kind venture of the company in the world. PB Lifestyle — the master and exclusive licence holder of Playboy in India — has invested Rs 5 crore to setting up the beer garden (from the German Biergarten). It will invest Rs 50 crore in the next three years to expand the ... image
Business Standard
177 22

Playboy goes off the beaten track with beer garden in Pune

To add froth to profits with Rs 50-cr investment over the next three years

Hugh Hefner took the world by storm in 1953 by taking Marilyn Monroe on his iconic magazine’s centerfold. Cut to 2016, and his Playboy Enterprises is going to take Pune by storm. On Friday, the company announced the launch of a Playboy Beer Garden in the city. This is the first-of-its-kind venture of the company in the world. PB Lifestyle — the master and exclusive licence holder of Playboy in India — has invested Rs 5 crore to setting up the beer garden (from the German Biergarten). It will invest Rs 50 crore in the next three years to expand the ...

image
Business Standard
177 22