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Royal Enfield identifies 4 core markets overseas, to double retail presence

Siddhartha Lal said that so far the company has opened around 25 exclusive stores overseas

T E Narasimhan  |  Chennai 

Royal Enfield (RE), the motorcycle manufacturer, plans to almost double its exclusive retail presence abroad.  The Chennai-based entity has identified Thailand, Indonesia, Colombia and Brazil as having the potential to become very large markets for itself over time. It will be investing in all four. Siddhartha Lal, managing director of Eicher Motors, the parent entity of RE, said there were around 25 exclusive stores abroad and the plans was to add another 20-25 this year. The pace would continue in the coming year, too. On the four country markets mentioned ...

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First Published: Thu, May 18 2017. 01:42 IST