Given the fast evolving business landscape, social media
platforms like Facebook
have never been more important for start-ups to leverage on to achieve their goals. With an incredible reach of over one billion daily active users, it goes without saying that having a solid Facebook
presence can help you engage fans and grow your business
We’ve shortlisted three essential factors to help you get the ball rolling.
1 Get the word out
Just having a Facebook
page isn’t enough. You need to drive traffic to your page in order to connect with your audience. While there are plenty of options available, a good start could be by sending an email invitation to your current users and subscribers. Let them know about your Facebook
page and encourage them to join.
2 Engage your users
Keeping your users happy and engaged is one of the most effective ways to grow your start-up organically – and you can do it for free on Facebook.
But doing this would mean having a sound content
strategy featuring user-centric content
that matters to your audience. After all, content
is king. These kind of active sharing certainly beats any paid advertising.
3 Know your users
The key to continued success is to understand your users and make sure that you’re building a product that they love. Apart from drawing in users, you’ll need to ensure that your content
or product triggers some form of interest in them. This information can be easily gathered with Facebook
Analytics for Apps.
Engagement is probably one of the most important metrics to focus on. Be it the number likes, comments, views, or shares,
This is an excerpt from the article published on Tech In Asia. You can read the full article here