 "Steve Smith, Cameron Bancroft")
Australia’s major cricket sponsors, including Qantas Airways, breakfast cereal maker Sanitarium and brewer Lion, said on Monday they were assessing their relationship with the country’s favourite pastime as the fallout from a ball-tampering scandal escalates.
The incident, which Australian captain Steve Smith said involved senior players hatching a plan to tamper with the ball during a game against rival South Africa, also threatens to upset current negotiations over broadcast rights.
Sanitarium, which counts Smith as a brand ambassador, said it was reviewing its sponsorship pending the outcome of an investigation by governing body Cricket Australia.
“Certainly it’s under review as the actions taken
