is on a hiring spree in China, listing around 400 Chinese-based openings on its own careers website plus more than 900 on its LinkedIn.
The listings, which include senior executive roles, cover the shopping business, content, hardware, Amazon
Web Services, and expansion of Amazon
The move might signal that Amazon, which first launched in China
in 2004, is looking to grow its marketplace alongside possible new launches in China
for its personal assistant Alexa and the Amazon
Prime streaming service.
Why it matters:
is no stranger to China, Chinese shoppers are not familiar with Amazon.
Jeff Bezos’ company accounted for only 0.8 per cent of China’s trillion-dollar online shopping industry in 2016, according to iResearch.
The hiring suggests Amazon
is seeking to revitalise its Chinese business, which has long struggled in the face of homegrown Alibaba
The job listings come after Amazon
opened a new office in Hangzhou, hometown of Jack Ma’s Alibaba.
has already been recruiting a Chinese content team to negotiate deals for movies and TV shows.
This article was first published in Tech In Asia. You can read the full article here