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Cloud tech can increase SMB cash flows by up to 308%: Microsoft survey

Press Trust of India  |  New Delhi 

Small and medium businesses (SMB) can improve cash flows by up to 308 per cent as a result of the "dexterity and flexibility" enabled by of cloud technology, a latest survey by has claimed.

The study to measure the social and economic impact of cloud usage among 275 SMBs across 11 Indian cities conducted by Microsoft and the (TARI) revealed that companies in the category improved their chances of better market access and profitability by three times with high use of

The study captured data showing increase in market reach, improvement in employee productivity, operational processes, and in overall work-life balance as a direct result of increased cloud usage.

As per the survey, CEOs in SMBs said that the use of allowed them better control over business and people processes.

Overall, the study suggests that there is a greater than 75 per cent possibility that an adopting cloud will see improvement in different metrics within two years, it said.

Other benefits of being on cloud were reduction in operating expenses and improvement in cash flow.

The study noted that SMBs can have improved cash flows of up to 308 per cent due to the "dexterity and flexibility" enabled by cloud usage.

"96 per cent of SMBs find a positive impact on their operating expenses within two years of cloud use, which remains stable with time," it said.

Security, business continuity and risk management emerged as other key areas as 86 per cent of SMBs believed that cloud was a secure platform and that they experienced less risk of loss of confidential information.

CEOs of these companies have seen the positive value and high impact of in transforming their businesses. The findings of this study reiterate the power of digital transformation," Anant Maheshwari, President, said.

The survey found that of cloud also brought in a heightened focus on employee development.

"Around 94 per cent of SMBs had an increase in number of skilled employees, with less investment, within two years of high cloud usage," it said.

Companies were also willing to invest more in their upskilling and overall development, which in turn also led to higher retention of workers, it added.

Assessing the impact of cloud across sectors in which small and medium enterprises operate, the study said that the manufacturing space, although lagging behind currently on high cloud usage, underscores the maximum predicted impact within two years of cloud


Retail, IT, education, health and hospitality sectors are early adopters and already reaping benefits, the study added.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sun, March 11 2018. 12:25 IST
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