Google AdWords: 5 smart ways to use it

It is a great way to generate a large amount of inbound traffic to your landing page

Making smart use of a Google AdWords campaign can often result in a significant impact on the amount of leads converted into sales, without an increase in budget.

This post is on five smart ways to use the platform easily and effectively.

Tip 1: Modify bids according to geographic performance

To optimise Google Adwords, remember to modify your bids according to the geographic performance of your advertisements. Simply put, track the geographic performance of your advertisements to better understand how they are doing in different locations.

Tip 2: Use Google AdWords A/B testing tool

All marketers have a limited Google AdWords budget, so A/B testing