Ola's e-scooter entry a litmus test for electric vehicle mobility

Rubber will meet the road when incumbents leverage their R&D, manufacturing, and distribution

Ola’s Electric's ability to scale up manufacturing and deliver on the promises made will be keenly watched once its model hits the road. The rubber will meet the road when the incumbents leverage their research and development, manufacturing, and distribution to expedite electrification in the world’s largest two-wheeler market.

Two-wheeler companies, including Bajaj Auto, TVS Motor, and Hero MotoCorp, that control 35 per cent in Ather Energy and Hero Electric, will need to scale up to protect their turf.  

Scooter marker leader Honda Motorcycle and Scooter India has been conspicuous by its absence. The local arm of the Japanese two-wheeler