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Explained: How Apple can tackle the $230 billion luxury car market

The iPhone maker has reignited efforts to build its own vehicle, Reuters reported last month, though it's at least five years away from production

Topics
Apple  | luxury car market | electric cars

Alex Webb | Bloomberg 

apple, iphone, foxconn, smartphone
The iPhone maker has an edge when it comes to design, software and maybe even batteries. But those advantages will only take it so far

If is going to make a success of its car project, it has to target the $230 billion luxury automobile market. Doing so may be the only way to keep investors happy. But displacing 125-year-old incumbents like Mercedes-Benz won’t be straightforward.

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First Published: Fri, January 08 2021. 21:31 IST