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For Kia, the name is the game in India's hyper-competitive auto market

The Korean car-maker's rebranding just two years after entering India points to ambitions beyond cars

Kia Motors | automobile industry | South Korea

Pavan Lall  |  Mumbai 

Kia motors, Kia
With a portfolio of only three products, the Seltos, Sonet and Carnival, it has been one the fastest car-makers to achieve the milestone of 250,000 unit sales in the country

It’s not unusual for automotive players to change their names when they are acquired by another firm or are operating in foreign markets to avoid the possibility of their brand name turning out to mean something other than intended in a foreign language, or to create segment differentiation from what they were once seen in product and car terms.



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First Published: Fri, June 18 2021. 06:10 IST