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Guenter Butschek high on upgrades to boost Tata Motors' car business

On Wednesday, the carmaker entered the premium hatchback segment with the Altroz

Tata Motors, Altroz , Mayank Pareek , Guenter Karl Butschek
premium

Tata Motors president Mayank Pareek (right), with MD & CEO Guenter Karl Butschek at the launch of the new Altroz premium hatchback, with price starting from ~5.29 lakh, in Mumbai on Wednesday. Photo: Kamlesh Pednekar

Shally Seth Mohile Mumbai
India’s automobile market may be battling the decade’s worst slump, but Tata Motors Managing Director and Chief Executive Guenter Butschek, who completes four years in the corner office on February 15, is taking it all in the chin and is excited to lead the passenger vehicles business into a new era.
 
On Wednesday, the carmaker entered the premium hatchback segment with the Altroz. With prices starting from Rs 5.29 lakh to Rs 7.69 lakh (petrol) and Rs 6.99 lakh to Rs 9.29 lakh (diesel), the model will rival the Suzuki Baleno and Hyundai i20, among others.
 
Butshchek said