Hyundai plays catch up in EV market with car that can cook dinner

It's part of a push by Hyundai to appeal to a younger audience as it plays catch-up in the EV market

Hyundai Motor Co. is pitching its new Ioniq 5 as being able to do more than the average EV.

In a series of promotional videos on YouTube, a camper is shown running on a treadmill hooked up to the car’s battery, listening to their favorite tunes on a bank of speakers, and even rustling up a roast-chicken dinner in a portable oven. The car can supply up to 3.6 kilowatts of power, enough to run appliances like refrigerators and stoves.

It’s part of a push by Hyundai to appeal to a younger audience as it plays catch-up in the EV