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Top-end bike maker Harley-Davidson may exit India due to poor sales: Report

Harley-Davidson India sold fewer than 2,500 units in the last financial year and only about 100 bikes between April-June 2020

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If the exit does happen then Harley-Davidson will be the second automaker to shut operations in India since Donald Trump took over the presidency

BS Web Team New Delhi

2 min read Last Updated : Aug 20 2020 | 11:03 AM IST

Harley-Davidson, the high-end bike maker, is considering shutting down assembly operations in India as sales have failed to pick up and the future demand looks bleak, according to a report in The Hindu.

The company has sent out feelers to a few automakers for an outsourcing arrangement using its leased assembly facility at Bawal in Haryana, said the report.

The decision to shut the assembly is in line with its ‘rewire’ strategy to focus on about 50 markets, mainly in North America, Europe and parts of Asia Pacific that represent the “majority of the company’s volume and growth potential.”

Topics : Harley-Davidson Automobile bike market

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