With the XL6, Maruti looks to turbo-charge the MPV market share

The XL6, which has improved suspension, better ground clearance and larger tires (16 inch vs the older 15 inch), is notable for its utility in the great outdoors

How does Maruti Suzuki manage to dominate most of the segments it plays in? For starters it operates on the twin pillars of value-for-money pricing and giving customers what they want as far as they can within the parameters of their economics.

Take the multi-purpose vehicle (MPV) segment, which has been historically dominated by the likes of Toyota Innova and now has rivalry across prices with the Mercedes-Benz V-Class, Maruti Suzuki Ertiga, Mahindra Marazzo, and recent entrants Kia Carnival and Kia Carens.

The Japanese auto giant got into the segment around a decade ago. It started with the Ertiga, which was, in