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Big data: Big concerns

Cathy O'Neil brings in interesting human stories to explain risks of indiscriminate use of big data

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M S Sriram
Weapons of Math Destruction
How Big Data Increases Inequality and Threatens Democracy
Cathy O’Neil
Allen Lane
259 pages; £.12.99

Big data seems to be the new fix for all the problems that we foresee, particularly in providing technology-enabled solutions for the most pressing problems of the world. Big data will help you diagnose diseases, it will predict frauds, tell you patterns in customer behaviour and, of course, there is a whole host of free stuff that you will get in return for authorising an app to use your personal information. What possibly started as the Google experience — where you get the ease