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Coke, like greed, is good

Halfway into Citizen Coke, Bartow J Elmore describes taking a treacherous journey through an Indian jungle in 2010

Beth Macy 

CITIZEN COKE The Making of Coca-Cola Capitalism Bartow J Elmore W W Norton & Company; 416 pages; $27.95 Halfway into Citizen Coke, Bartow J Elmore describes taking a treacherous journey through an Indian jungle in 2010. He was searching for a Coke bottling plant that had been shut down six years earlier after villagers claimed it had parched their wells and polluted their streams, causing skin and stomach diseases. Thirsty and tired, he stumbled upon a restaurant in a secluded village where the only safe thing to drink was ... Coca-Cola. "It seemed I had become trapped in the ...

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First Published: Sun, January 04 2015. 21:50 IST
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