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Instagram's inside story

No Filter has a deceptively simple goal: 'To bring you the definitive inside story of Instagram'

Instagram, No Filter
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The book manages to be cleareyed and objective about the founders and their many flaws, without sensationalising or oversimplifying

Nellie Bowles | NYT
I was not excited to review a book about Instagram. Sure, I’m glued to the app; right now those pictures of dogs and babies and my friends’ home-cooking are my main source of quiet pleasure in these miserable times. But it didn’t feel like the moment for a list of reasons — as so many books in this genre are — of why this app was bad for me, and for the world.

Then I started reading.

Written by the San Francisco-based Bloomberg reporter Sarah Frier, No Filter  has a deceptively simple goal: “To bring you the definitive inside story of Instagram,”