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Jeff Bezos' big bang theories

Book review of Working Backwards: Insights, Stories and Secrets from Inside Amazon

Book cover
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Book cover of Working Backwards: Insights, Stories and Secrets from Inside Amazon

Nivedita Mookerji New Delhi
This book may have been a little different if founder Jeff Bezos’ comment that Amazon must treat its employees better had come earlier. In a letter to shareholders recently, Mr Bezos, who will step down as the Amazon CEO later this year, said, “I think we need to do a better job for employees…. We need a better vision for how we create value for employees — a vision for their success.’’ This was a surprise from a “customer-first’’ company that has been slammed many times for its aggressive business practices and burnt-out workforce.

 The book, Working Backwards: Insights, Stories, and

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First Published: Apr 20 2021 | 12:30 AM IST

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