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SRK & the art of 'fandom-onomics'

An economist traces the nuances of gender inequality through Indian women's universal fascination with Shah Rukh Khan

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Book Cover (Desperately Seeking Shah Rukh)

Saurabh Sharma
Desperately Seeking Shah Rukh: India’s Lonely Young Women and the Search for Intimacy and Independence
Author: Shrayana Bhattacharya
Publisher: HarperCollins
Price: Rs 699
Pages: 445
 
In the 1990s, India witnessed two defining events. First, the Indian economy was liberalised, res­ulting in the mushrooming of the middle-class. Second, a man with his boyish charm and ready wit overtook his immediate predecessor in fame and success, becoming India’s most beloved film star, especially among the female population: Shah Rukh Khan.

These two developments may have no apparent connection. But they converge wonderfully in this book by Harvard-trained economist Shrayana Bhattacharya. In Desperately Seeking Shah Rukh: India’s Lonely

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First Published: Feb 25 2022 | 10:53 PM IST

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