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YouTube's viral appeal

Book review of Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can't Stop Watching

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Vikram Johri
Videocracy
How YouTube is Changing the World …With Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching
Kevin Allocca
Bloomsbury
336 pages; Rs 499

YouTube, the ubiquitous video-sharing website, was bought by Google from its founders in November 2006 for $1.65 billion. It is currently valued at close to $40 billion, which tells us as much about the site’s stickiness as Google’s ability to spot money-making opportunities.

Kevin Allocca, the head of trends at YouTube, charts the website’s rise in the book under review, focusing on how the website has shaped video watching on the internet, and increasingly, elsewhere. With anyone with

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First Published: Jan 30 2018 | 5:25 AM IST

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