57% Indians prefer using regional languages for job search: Apna.co study

Vernacular language interface is driving higher engagement on Apna.co platform. Data from the past one year shows that after English, Hindi is the most popular language, followed by Kannada and Tamil

Apna.co, India’s largest jobs and professional networking platform in India said that more than 57 per cent of its users prefer a vernacular language to search for opportunities and build their professional networks. Launched in 2019, Apna’s app is presently available in 10 languages apart from English, including Hindi, Kannada, Bengali, Assamese, Gujarati, Malayalam, Marathi, Oriya, Tamil, and Telugu.

The vernacular language interface is driving higher engagement on the platform. The data collected over the last year also reveals that after English, Hindi is the most popular language followed by Kannada and Tamil.

According to Apna, users in Tier-II cities