ABFRL eyes over 10% of revenue from new age digital brands in 3-5 years

ABFRL will look at buying out a majority stake in D-2-C brands it will invest in as it has done in the past in its other investments.

Aditya Birla Fashion & Retail Ltd (ABFRL) expects to see over 10 per cent of its revenue come from new age digital brands over the next 3-5 years.

The fashion retail chain recently received its Board of Director’s approval to set-up a subsidiary which will invest in direct-to-consumer (D-2-C) brands and also organically create its own brands across fashion, beauty and other allied lifestyle segments.

“We will help brands extend categories, grow through working capital management and through better management,” Ashish Dikshit, MD