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Content, health biz, digital experiences top priorities: Ogilvy global CEO

'Borderless creativity requires that all stakeholders contribute to nurture creativity', she said

Devika Bulchandani

Devika Bulchandani

Viveat Susan Pinto
One of the world’s top advertising agencies, Ogilvy, appointed its first Indian-origin woman CEO in Devika Bulchandani last month. Bulchandani, 53, who migrated to the US in the mid-1990s, is making her first trip to India since taking over as the global CEO, tells Viveat Susan Pinto, her plans and how she sees the advertising space evolving with women making their way to the top. Edited Excerpts:

What would be your key focus areas as Ogilvy's global CEO?

The three priorities for me at Ogilvy are clear. One is to accelerate our content delivery. The second would be to drive

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First Published: Oct 18 2022 | 8:37 PM IST

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