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Ad spends likely to get double-digit boost as festive cheer returns

Ad spend projected to be Rs 30,000 crore this time - growth of 15% over last year's Rs 26,000 crore

Topics
advertisements | Digital ad spend | ads

Viveat Susan Pinto  |  Mumbai 



Advertising, Ads, ASCI
The festive period of 2021 saw an uptick in ad spends on television due to the Indian Premier League (IPL) and the ICC Men’s T20 World Cup

After losing two festive seasons to Covid-led restrictions, 2022 is seeing an uninhibited celebration of festivals. This is pushing up discretionary spend, which is attracting advertisers and brands, who are ready to capitalise on the momentum.

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First Published: Sun, September 25 2022. 18:37 IST

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