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Aditya Birla Fashion and Retail to take over Reebok's operations in India

This deal marks ABFRL's foray into India's fast-growing sports and activewear segment

Topics
Aditya Birla Fashion and Retail | Aditya Birla Fashion | adidas

Sharleen D'Souza  |  Mumbai 



Reebok
The transfer of ownership of the Reebok brand from Adidas to Aditya Birla Group (ABG) is expected to close in Q1 of 2022, the company said in its release

Aditya Birla Group’s fashion retail division and Retail (ABFRL) has signed a long-term licensing agreement with US-based brand management company Authentic Brands Group (ABG) to exclusively distribute and sell Reebok products via wholesale, e-commerce, and Reebok branded retail stores in India and other Association of Southeast Asian Nations countries.

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First Published: Tue, December 14 2021. 12:34 IST

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