 "\"A man could come and say royal lagna chahiye (I should look royal). Arre! Royal is how you carry yourself,\" says Tarun Tahiliani, fashion designer")
Aditya Birla Fashion and Retail on Wednesday said it was typing up with designer Tarun Tahiliani to form a new entity. This entity would soon launch a men's ethnic wear brand in the marketplace.
This is the second deal by Aditya Birla Fashion in a month. In January, the company acquired a 51 per cent stake in designer brand Sabyasachi for Rs 398 crore, as it sought to grow its presence in ethnic wear.
In the last two years, Aditya Birla Fashion has picked up stakes in Shantanu & Nikhil and etailer Jaypore.com for Rs 60 crore and Rs 110
