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Aditya Birla Fashion steps up presence in ethnic wear after Sabyasachi deal

Ties up with designer Tarun Tahiliani; second deal in a month

Aditya Birla Fashion and Retail | fashion retailers | fashion retail brands in india

Viveat Susan Pinto  |  Mumbai 

As part of the deal, Aditya Birla Fashion would also pick up a 33 per cent stake in the existing luxury fashion business of Tarun Tahiliani. (File photo)

on Wednesday said it was typing up with designer Tarun Tahiliani to form a new entity. This entity would soon launch a men's ethnic wear brand in the marketplace.



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First Published: Wed, February 24 2021. 16:23 IST