 "brand advertising")
A boy from Uttar Pradesh helps his father discover the train timings to Patna in Bihar using a simple voice assistant from Google. He is one of many Vodafone-Idea mobile phone users in internet-dark areas, who are counting on the service to get access to information quickly. His entire family now turns to Google assistant at any hour of the day.
The ad, in a few frames, had captured the immediate and deep impact that data and mobile phones have had on the country. And through the year, the advertising narrative has steadily been influenced by the overpowering impact of data,
