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After breakfast cereals, Soulfull to bring in other millet-based products

Soulfull has cornered some share in the kids and muesli segments for breakfast cereals, increased its consumer base and grown from being present only in modern trade to around 4,000 stores

Topics
Maharashtra  |  Karnataka  |  Rajasthan

Ranju Sarkar 



Soulfull
Soulfull CEO Prashant Parameswaran (sitting) with COO Amith Sebastian and CMO Rasika Prashant

Indulekha, a 36-year-old mother, shops twice a week at a Hypercity outlet in Bengaluru. She loves to explore and try new products. A few years back, she came across a new breakfast cereal which looked like Kellogg's Chocos but was made from millet, called ragi in or nachini in states like Maharashtra, Gujarat and .

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First Published: Sun, May 13 2018. 22:17 IST

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