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The continued closure of cinema halls to combat the Covid-19 pandemic has forced media and entertainment companies in India to find newer ways to reach film viewers.
After over-the-top (OTT) platforms, who have been pushing digital-first releases in the past few months, television channels have stepped in to offer movie services.
Last week, Zee said it would launch Zee Plex, a pay-per-view service that would be available on Zee5, its OTT platform and on television, next month. Pay-per-view means people can buy or rent a movie that they wish to watch, a trend that is strong in markets such as the US.
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