After smartphones, Samsung consumer electronics are now available at Benow

Strengthening its online to offline (O2O) strategy to push sales amid the coronavirus pandemic, Samsung has expanded its partnership with Benow to sell its consumer electronics. The South Korean electronics initially partnered with the digital payments platform to sell its Galaxy smartphones -- Benow digital platform allows consumers to buy online from neighbourhood stores. Now, besides smartphones, customers would be able to buy Samsung products like televisions, refrigerators, air conditioners, etc.

"The current O2O model that we rolled out last month has been truly successful. We are now extending O2O to new platforms with our partnership with Benow," Samsung India Senior