You are here: Home » Companies ¬Ľ News
RIL chairman Mukesh Ambani to detail post-Covid business plan at AGM
icon-arrow-left
Business Standard

After TikTok ban, brands reconsider the role and power of influencers

With the pandemic and the ban on TikTok narrowing down opportunities for customer engagement, brands reconsider the role and power of influencers

Topics
Influencer campaign | PepsiCo | TikTok

T E Narasimhan  |  Chennai 



Sonu Sood has emerged a big influencer in the past few months with big brands such as Edelweiss Tokio launching digital campaigns with him
Sonu Sood has emerged a big influencer in the past few months with big brands such as Edelweiss Tokio launching digital campaigns with him

The community of influencers has grown from strength to strength. Be it cola major or conglomerate Marico or numerous confectionary and beauty brands and ecommerce platforms, stars have wielded the baton of influence with increasing power.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

SUBSCRIBE TO INSIGHTS

What you get on Business Standard Premium?

  • icon Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • icon Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • icon Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
  • icon Pick your 5 favourite companies, get a daily email with all news updates on them.
  • icon 26 years of website archives.
  • icon Preferential invites to Business Standard events.

OR


Subscribe to Business Standard Premium

Exclusive Stories, Curated Newsletters, 26 years of Archives, E-paper, and more!

Insightful news, sharp views, newsletters, e-paper, and more! Unlock incisive commentary only on Business Standard.

Download the Business Standard App for latest Business News and Market News .

First Published: Wed, July 15 2020. 06:02 IST

RECOMMENDED FOR YOU

.